The long-awaited collaboration between hip hop titan Kanye West and his successor Kid Cudi came to fruition on June 8th, 2018. Released under the alias “KIDS SEE GHOSTS”, the duo delivers seven tracks of pure fire - for anyone who’s been a fan in the past and seven reasons to become a fan if you’re not already. GOOD Music President Pusha T kicks it off on “Feel the Love”, and from there the album maneuvers its way through genre and time, and if you’re like me, 24 minutes and 3 features later you’ll have to put the project on repeat.
To fully appreciate this album, you must know the history behind KIDS SEE GHOSTS. As I said earlier, Kid Cudi is Kanye West’s successor. Before he was Mr. Rager, he was Scott Mescudi, a rapper from Cleveland with a unique sound and style. His 2008 release “A Kid Named Cudi” brought us Day n Nite, then once he included the song on the tracklist for his debut album “Man On the Moon: The End of Day”, he accelerated himself from the level of hometown hero to national sensation, seemingly overnight.
A wave of adoration came with it and soon, Cudi found himself receiving a jump drive of tracks from Kanye, traveling to Hawaii to record hooks on The Blueprint 3 for Jay Z, and signing with G.O.O.D. Music. The rest as they say, is history.
In the Fall of 2008, Kid Cudi signed to GOOD Music, and the first time we saw the two on a collaborative track was during Cudi’s second major release “Man on the Moon II: The Legend of Mr. Rager”. The song, “Erase Me”, was a radio hit and peaked at number 8 on Billboard. In true Cudi fashion, the instrumental was heavily influenced by rock and had a band type melody with guitars used throughout the track. This theme echoes loud and clear in the last song of KIDS SEE GHOSTS titled “Cudi Montage”, which opens with a guitar riff.
There’s something about the mellow vibes of Kid Cudi mixed with the unabashed lyrics and production of Kanye West that does the mind good. The thing I love most about this album is that it goes against the grain. As a matter of fact, that goes for the artists as much as it does for the album. Kanye and Cudi have made names for themselves by remaining true to who they are, no matter how the world may perceive them. That’s why their fans fuck with them so heavy; because they know when they listen to the album, what they are going to hear is 110% genuine and from the heart.
Here’s to hoping this isn’t the first and last installment of the dynamic duo that is KIDS SEE GHOSTS.